In 2016, I received this email invite from someone or rather someone representing a brand. Honestly, I never bothered to read past the first sentence until last week when I was scrolling through my inbox. The fact that the event planner called me the wrong name made me lose interest in the email content. To some misnaming, is a small mistake to others a name has value because, from the day we were born, we were conditioned to respond to a unique name. According to Brain Research magazine, a person’s brain lights up when s/he hears his/her name. Probably, the reason I never went past the first line was that my brain ‘shut down’.
It creates a sense of value
You win the customers attention
Customer Loyalty
Increased sales
What do you do in case you misname a client?
From my experience offering customer service on calls and on social media, this mistake happens when you are trying to multitask or rather not giving the customer your full concentration. How the conversation goes after misnaming mostly depends on the customer you have misnamed. If the customer was irate and you still cannot solve the problem that made the customer reach out from the word go; be sure that things will be bad…very bad.
On social media, the person you misname may not even be offended but some other people who see that conversation will be more offended than the person who was misnamed.
In your next conversation; be more attentive and avoid distractions and you will see the number of times you misname will go down.
